What happens when you take a risk and it doesn’t work?
It’s not meant to…at first.
Do you remember Cherry Coke?
Not many people do.
Coke took a risk and played around with their brand – it didn’t work. What did they learn? Keep it as it was, that’s what people wanted from their fizzy drinks.
What about Starbucks? Who would have thought that a small coffee shop in Seattle would take
over the world? Go back twenty years and a cup of coffee was just a cup of coffee. The Starbucks people took the risk of branding ‘designer’ coffees and a giant was born.
They took the risk and even now in Starbucks you will see flavours appear and disappear as the company tries to formulate the next great seller. They’re still taking risks.
Failure is necessary.
Are you still taking risks?
Can you bring that passion into the studio with you?
Anyone can learn rules and formats.
The greats take risks and move further.
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