Consulting V Coaching.

Consultants are great at a lot of things.
That's why I'm not a consultant.
I'm great at ONE thing: Coaching Radio Presenters.
That's what I do. So, I'm a Coach.

For programmers, here's an insight into how radio presenters work with consultants.
Consultant arrives every three months (maybe). 
Consultant sits down with presenter and tells presenter how to improve.
Presenter agrees to implement consultant's advice.
Presenter puts advice into practice...until consultant leaves.
Presenter returns to doing what he did before speaking with consultant.

I know. I 'worked' with consultants as a presenter for two decades.

The one aspect of helping a presenter be the best they can be on air is overlooked - and it's the most obvious: Let the presenter own the changes.

Presenters want to be great. No one ever went on air hoping to suck.
However, they need to do it on their terms.
Presenters are creative people and creative people need freedom to express their own individuality.
Your radio station plays the same music as others, has the same ads...so the presenters are what makes the difference.
A consultant telling your guys the same formula as he tells presenters in a dozen other markets is not allowing creativity to flourish.

That's what a coach does.
A coach works alongside the talent - nurturing, supporting, challenging and developing him/her, all under the station's parameters.
Everyone wins.

So, you can get your generic 'Tell it' consultant whose results last as long as they are in town.
Or get a coach who is committed to helping you and your on air talent develop a unique sound that belongs to them and your station.

That adds lasting value to you and your station.