Why Radio?

Why do you work on radio?
To make a living? There are plenty of ways to do that ...and countless amounts of them are way easier than radio.
If it's just to make a living, I'd suggest something else.
But, I reckon that's not the reason.
Only you know the reason.
Finding out the 'why' can help you figure out the 'how'.

Comedian Jeff Garlin has one piece of advice for stand up comedians: "What do you care about? Then tell me about it".
The same can work for your on air performance.
Do you want to play '5 Hits in A Row' forever? Do you want to file 20 second Celebrity reports for the next ten years?
Or do you have something to say?

Find out why you do what you do, figure out what you care about and then work out how to make that your career.

On air, you have silence to fill - might as well fill it with something uniquely 'you'.